Channel/Customer Shopper Lead, UA
Job Description
The Channel/Customer Shopper Lead is co-responsible for the development and implementation of all strategic and operational shopper marketing activities related to our coffee and tea products by the Retailers and channels. This activities are based on the category vision & strategy, analysis of shopper behavior and opportunities and treats defined for the retail department. This to ensure short and long term category growth and to achieve the defined targets.
The Channel/Customer Shopper Lead is co-responsible for the development and implementation of a retail specific category plan. This in cooperation with the customer and within the defined retail strategy. All customer shopper activities have to lead to a more strategic and external focused ( trade) marketing strategy.
- Generating and analysing the up-to-date market and shopper insights related to the category and related brands by the customer. This to ensure that the necessary shopper(s) and market knowledge is present in order to take the right decisions to renew the category and brand strategies.
- Making overall category plans customer specific and ensuring an optimal implementation in cooperation with the trading partners.
- Developing, translating and promoting a tailor made category vision for specific customer(s). Monitoring the implementation of the strategy and achieving the defined targets.
- Implementation of category and shopper projects by accounts, this to ensure achievement of defined targets within budget. Signalize opportunities and treads and adjusting action to these opportunities/treads.
- Responsible for the communication from the shopper marketing department to the Sales Team and retailers.
- Co-responsible for the successful implementation of NPD’s and re-launches. This to ensure distribution, market share and profits.
- Analysing and implementing in store activation plans to support NPD’s, Peffect Store, MSL and other growth projects and related brands on the shop floor. Analysing promotions at customers and advising them on optimal promotion calendar and strategy definition.
- Responsible for advice on optimal shelve display. Advising Sales concerning the distribution and assortment strategy.
Qualifications
- Enthusiastic about coffee and tea
- University degree in Economics / Technical / Marketing
- 2 years of relevant experience in Trade Marketing/Sales/KA
- Good knowledge of Sales practices, Shopper Insights
- Excellent analytical and communicative skills
- Personal Leadership and drive for results
- English is a plus
Additional Information
- Competitive salary and comfortable working conditions (hybrid format)
- Compensations & benefits (including insurance programs and meal allowance)
- Rewards & recognition program, learning and development in multicultural environment
- Democratic corporate culture and open management team
- Opportunity to become expert in coffee&tea
- #LI-DNI
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Find out more at http://careers.jdepeets.com